Thursday, March 31, 2005

Following Quake-Related Flurry, Attention Turns to NOAA and NWS Media-Contact Policy

(see March 26 posts for report on visit to the Pacific Tsunami Warning Center)
Media reports this week revealed heightened tsunami awareness in the Indian Ocean region. An Associated Press dispatch from Bangkok: “Within minutes of the earthquake, the word went out: Radio and television stations repeated government warnings, workers at beachfront hotels pounded on doors to awaken guests, and police used loudspeakers to urge residents away from the sea.”

The Pacific Tsunami Warning Center reacted differently, too, as noted here in a March 28 post. Its first bulletin mentioned a possible tsunami just 19 minutes after the quake, or three-quarters of an hour quicker than in December. And judging from tons of media coverage, PTWC scientists were more successful this time in alerting colleagues and government agencies through e-mails and telephone calls.

This blog continues to speculate, though, about how the Center contacted the media on Monday. We have to speculate because we don’t know much about its media-contact protocols.

What we do know is remarkable

During my visit to the Center on March 25, Director Charles McCreery told me the National Weather Service “won’t allow” the Center to make telephone calls to the news media – i.e., no calls like the ones they made to their scientific colleagues in the region on Monday (see PTWC Visit, Part 2).

The reason, McCreery said, is that if you call some news media, you have to call them all. That reason won’t hold water, of course, and any competent news professional could map out a plan in minutes that would satisfy this alleged concern. The media “pool” their efforts all the time.

A policy that inhibits the transmission of tsunami warnings is indefensible. Maybe McCreery is misinformed or inadvertently misinformed me, but his assertion is on the table and must be addressed. Here are questions I’ve sent to a NOAA communications representative in Silver Springs, MD:

Is there a policy that deliberately curtails PTWC contact with the media for the stated reason or any other?
If so, where is that policy to be found in writing?
Is there a review of communications policy underway at NOAA arising from the December and March earthquakes?
What changes in communications policy or PTWC standard operating communications procedures have been initiated since December 26?
Just how does the Center send tsunami alerts to the news media?
Which media receive these messages? Which organizations are on the recipient list?
Are any media recipients outside the PTWC's traditional area of responsibility -- the Pacific Basin? Are any Indian Ocean regional media on the list?
Have recipients been added since December 26?
Are urgent messages differentiated in any way from the routine? If so, how is attention drawn to them?

On second thought, these questions should be directed to NOAA's leadership. I'll route a letter to Admiral Lautenbacher through Hawaii Senator Daniel Inouye's Washington office.

Doug Carlson
Honolulu, HI

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